Custom software
Institutional-grade builds for regulated operators, forward-deployed.
Overview ↗
Built by operators from Robinhood, /mkt & shipped studios
Software for the industries thatregulate everything.
We build for doctors, lawyers, accountants, and fintechs, the operators whose software has to survive an audit. Then we turn what works into products.
✦ Forward-deployed engineers
✦ Built to survive an audit
Yours on theApp Store
Yours onGoogle Play
Watch it become yours →
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Pinehurst Club
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Why Greenridge
Software for regulated operators, built to hold up under an audit.
Medical, financial, and legal operators get production software that holds up under examination, without a year-long custom build or an agency that has never seen a compliance surface.
We run on it first
CRMRidge, RidgeSocials, and Underridge power Greenridge's own regulated businesses before we license them to you. You inherit software that already holds up under our own audits.
Forward-deployed engineers
We learn your compliance surface before we write a line of code, so access control, auditability, and encryption are designed in from the start, not bolted on later.
Fully managed, flat fee
Hosting, security, OS updates, and app-store submissions are handled for a fixed monthly fee. No open-ended agency meter, no surprise invoices.
Production-ready software built to hold up under examination, live in about a week and maintained for you.
What we do
We design, build, and run custom web and mobile software for regulated operators, plus three products we built for ourselves, CRMRidge, RidgeSocials, and Underridge, now available to you.
Who it's for
Multi-site medical groups, broker-dealers, registered advisers, fintechs, and law and accounting firms, the operators whose software has to hold up under HIPAA or an exam.
What you get
A named engineering team, software built to hold up under an audit, and a fully managed build that is typically live in about a week and updated for a flat monthly fee.
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Industry templates
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Sector families
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App stores, fully managed
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Developers to hire
In-app activity
⛳ Tee time · Sat 8:40🌿 Reorder · +30 pts💆 Botox plan renewed🚗 Unlimited wash · scan🦷 Cleaning booked🍺 Club drop reserved🏠 Service scheduled🎾 Court reserved★ Reward redeemed💳 Dues paid · auto🔔 Push opened📅 Appointment set🏕️ Site reserved✂️ Lash fill booked🐾 Grooming · Fri⛳ Tee time · Sat 8:40🌿 Reorder · +30 pts💆 Botox plan renewed🚗 Unlimited wash · scan🦷 Cleaning booked🍺 Club drop reserved🏠 Service scheduled🎾 Court reserved★ Reward redeemed💳 Dues paid · auto🔔 Push opened📅 Appointment set🏕️ Site reserved✂️ Lash fill booked🐾 Grooming · Fri
Three ways we build
Custom software
Institutional-grade web and mobile applications for medical, financial, and legal operators. Forward-deployed engineers who learn your compliance surface before they write code.
Products
CRMRidge, RidgeSocials, and Underridge. Each began as internal infrastructure, each runs a Greenridge business today, and each is available to yours.
Zero to one
We build products and companies from nothing. Some for clients, some for ourselves, some as joint ventures.
Products we built for ourselves, now yours.
Every product here was built because we needed it. We run our own companies on all three before we sell them to anyone.
CRMRidge
A CRM built for sales teams that have to document everything. Pipeline, activity, and record-keeping designed for regulated selling.
Runs: Greenridge's own pipeline across six businesses and a distributed field sales force.
crmridge.com ↗RidgeSocials
Automated social publishing and content operations for firms that cannot post carelessly. Scheduling, approvals, and archiving in one place.
Runs: Greenridge's own marketing across all group brands.
ridgesocials.com ↗Underridge
A deal-analysis and underwriting tool. Answer a handful of questions about a transaction and get a complete, role-aware package back. An analysis and workflow tool, not investment advice.
Runs: Underwriting for Greenridge Wealth, Greenridge Ventures, and Greenridge Insurance.
underridge.com ↗Who we build for.
Medical operators
Multi-site clinical groups and practice platforms. Patient data, scheduling, and revenue systems built to hold up under HIPAA.
Financial operators
Broker-dealers, registered advisers, fintechs, and outsourced finance teams. Systems built to survive an examination.
Legal & accounting operators
Firms and professional-services businesses where the workflow is the compliance record.
The difference
A website is a brochure.
A website is a brochure.
An app is a habit.
Your customers already come back, members, regulars, subscribers. An app puts your brand on their home screen and gives them a reason to open it every week: book, pay, reorder, earn. That habit is what turns one-time sales into recurring revenue.
You don't need a ground-up custom build or a dev team. You need your business, beautifully, in an app, now.
Get your branded demoYour app
Tee timeSat 8:40
DuesPaid
Rewards1,240 pts
On the home screen
Just a website
Visited once, months ago
Why it pays for itself
An app built to grow revenue, not downloads
Every screen has one job: bring your best customers back, and get them to spend again.
They come back more often
One tap to book, a timely nudge to return. Your app builds the weekly habit that quietly compounds into real lifetime value.
Revenue you can count on
Memberships, dues, and subscriptions billed right inside the app. Trade one-and-done sales for recurring revenue that lands every month.
You look like the leader
Your name in the App Store, your brand in every pocket. Show up like the premium operator your customers already believe you are.
Booking & reservations
Payments & tabs
Memberships & plans
Loyalty & rewards
Push & SMS
Order & reorder
Owner analytics
Apple & Google, handled
From handshake to home screen
Three steps. About a week.
No six-month roadmaps. No agency runaround. Here's exactly how your app ships in about a week.
1
We map your business
One short call to capture how you book, charge, and reward customers, plus your brand. That is all we need from you.
Day 1
2
We re-skin a production-ready app
We take a pre-built, production-ready template and make it unmistakably yours, then hand it to you on a real phone to play with.
Days 2–4
3
You go live, we maintain it
We publish to the App Store and Google Play, onboard your customers, and handle every update forever. You just watch it work.
Days 5–7
The catalog
Twenty-eight businesses, five families
One production-ready engine, tailored to the industries where customers come back. Find your business below. If it is on the menu, your app is already most of the way built.
Don’t see your exact business? If your customers repeat, we can almost certainly build it. Tell us about it →
An experienced team
We’ve shipped complex, regulated, high-scale products
Greenridge is built by operators who launched 0-to-1 products at institutional scale, ran a regulated trading marketplace, and shipped games to a global player base. A polished mobile app for your business is the straightforward part, and we build and maintain it for you.
Run the numbers
One build. All your locations.
Move the two sliders to match your business. We show how many customers you’d reach.
5 site(s)
400
Estimates for illustration. Your real plan is scoped on a quick call.
Customers with your brand in their pocket
2,000
people across your 5 locations, one tap from their next booking, payment, and reward.
Growth · multi-site
Custom route: the cost and timeline of a fully custom, ground-up build. Greenridge: one app for all 5 locations, live in about a week.
Build your app
Configure it. See exactly what you get.
Pick your segment and the features that matter. Watch your spec build in real time, we shape the rest on a quick call.
Your spec, in plain terms
Your Clubs & Recreation app
Members, booking, dues & events, in one branded app.
Simple, location-based pricing
A plan for every footprint
A one-time setup to launch, then a flat monthly subscription. No revenue take-rate, ever.
Starter
One location. Your entry into the app.
Single-site
- Branded iOS & Android app
- Booking, payments & loyalty
- App-store publishing handled
- Maintenance included
Most popular
Growth
Multi-location operators, 5–20 sites.
Multi-site
- Everything in Starter
- Per-location pricing that scales
- Push & SMS campaign credits
- Priority onboarding
- Owner analytics dashboard
Regional
20–100 locations across a region.
Regional
- Everything in Growth
- Volume per-location rate
- Dedicated success manager
- Advanced reporting
Bespoke
Fully custom, non-templated build.
Custom
- Ground-up product design
- Custom integrations
- Dedicated build team
- Whatever your brand demands
Add SMS/push credits, analytics and priority onboarding any time. Pay the full year upfront and save 10%.
Straight answers
Questions, answered
We already have a website. Why an app?+
A website is a brochure people visit when they need something. An app lives on the home screen and creates the habit, bookings, dues, reorders, loyalty. The difference between being found and being opened every week.
Isn't a custom app expensive?+
A ground-up build takes far more time and budget. Because we re-skin a template already built for your industry, you launch in about a week for a fraction of that cost (illustrative; every build varies by scope), and we maintain it for a flat monthly fee. Marketing spend with a screen.
Nobody downloads apps anymore.+
Strangers don't, but your members, regulars and subscribers do, because the app is genuinely useful to them. We build in the reasons to open it weekly, then prompt installs at the right moments.
Is it really my brand?+
100% yours. Your name, logo and colors in the App Store and Google Play. Customers never see "Greenridge", they see you.
What about updates and the app stores?+
All handled. Hosting, security, OS updates and store submissions are included in your subscription. You never deal with Apple or Google.
How do we get started?+
Book a demo and we'll re-skin a live app to your brand on the spot, so you can see your business as an app before you commit to anything.
Explore
Software for regulated operators.
Custom builds, our own products, and zero-to-one companies. Start with what is closest to your situation.
Medical software
Patient data, scheduling, and revenue systems built to hold up under HIPAA.
Explore ↗Financial software
Systems for broker-dealers, advisers, and fintechs, built to survive an exam.
Explore ↗Common questions
Is your software HIPAA compliant?
We build software to hold up under HIPAA, with access control, auditability, and encryption designed in. Compliance is not a product certification; it depends on your policies, configuration, and use. See what HIPAA-compliant software really means.
Do you only work with regulated industries?
Custom build or a product?
Both. We ship CRMRidge, RidgeSocials, and Underridge directly, and build custom software when a product is not enough. We will tell you honestly which fits, see build vs buy.
Where are you based?
Greenridge Technologies is headquartered in McAllen, Texas, and works with clients across the United States.
Let's build it
See your business as an app, this week.
Tell us a bit about your business and we'll set up a live, branded demo. No pressure, no jargon, just your brand, in a phone.
- A real, working demo skinned to your brand
- A clear quote for your number of locations
- Live in about a week if you move forward
About
What is Greenridge Technologies?
Greenridge Technologies is the software and product arm of Greenridge Group. It builds premium, fully-branded mobile apps for small and mid-sized businesses, booking, payments, memberships, and loyalty, delivered fully managed and typically live in about a week.
What is Greenridge Technologies?
Greenridge Technologies is the software and product company within Greenridge Group. It designs and builds premium, fully-branded mobile apps for small and mid-sized businesses.
What does Greenridge Technologies build?
Fully-branded mobile apps with booking, payments, memberships, and loyalty, published under the client's own brand and fully managed.
How long does it take to launch an app?
Most branded apps go live in about a week, at a fraction of the cost of a fully custom build.
Who is Greenridge Technologies for?
Small and mid-sized service businesses that want their customers to book, pay, reorder, and earn rewards under their own brand.
How do I get started with Greenridge Technologies?
Reach out at inquiries@greenridgegroup.org to set up a branded demo.
Leadership
A partner-led company.
The people who build our businesses stay on to run them, and every one of them answers to the same high standard of care.
Amy Herrera
Chief Operating Officer
Co-founder and board director of Lifted Ventures, a profitable CPG, distribution, and e-commerce company serving customers nationwide, and a six-year PepsiCo veteran across key-account and foodservice sales. A Captain in the U.S. Army Reserve who oversaw S1 operations for a 600-soldier aviation battalion, decorated with the Army Achievement and Benjamin Harrison Medals and a Distinguished Honor Graduate of her officer leadership course. She holds an MBA, earned with a 4.0, from Liberty and a degree from Texas A&M.
Ben Kushner
Chief Technology Officer
CEO of Greenridge Technologies, leading engineering and the group's technology platform. A games and software engineer trained at Rensselaer Polytechnic, he shipped Low Poly Mouse Game to Steam with 5,000+ downloads, has published multiple App Store titles, and placed first in New Jersey in the TSA Video Game Design competition. Previously a controls engineer at Universal Creative.
Christina Paris
Chief Financial Officer
Founder & CEO of Paris CFO Strategies, with a private-equity background and more than a decade of accounting leadership across Aprio, Wipfli, and American Axle & Manufacturing, where she served as assistant controller. She holds a Master of Accounting from Indiana Wesleyan and leads finance, reporting, and the operating model across the group.
Roberta Vassallo
Chief Legal & Compliance Officer
A securities attorney barred in New York and the District of Columbia, Roberta spent over 15 years inside the regulators she now helps clients navigate, Senior Counsel in the SEC's Office of Compliance Inspections and Examinations, Principal Counsel for Enforcement at FINRA, and Senior Regional Attorney at the FDIC. She is CLO of Greenridge Group, CEO of Greenridge L&C Advisors, and CCO of Greenridge Wealth, advising on Regulation D and blue sky compliance, investment adviser registration, multi-state money transmitter licensing, venture fund formation, and more. JD, California Western School of Law (Dean's Honor List); PhD, Washington University in St. Louis.
Spencer Gareiss
Founder & Chief Executive Officer
Founder & CEO of Greenridge Group and author of Mental Models. At Robinhood he built Robinhood Derivatives from zero to one and led launches across short selling, the Legend trading ladder, the Cortex scanner, and Robinhood Ventures, earning the firm's Founder's Award. He is co-founder of /mkt and chairman of Lifted Ventures, holds the Series 7, 24, 79, 65, and 3, and passed CFA Levels I and II in the 99th percentile. A summa cum laude graduate of Arizona State (Barrett Honors) and a Captain in the U.S. Army Reserve, decorated with the Army Commendation Medal.
Micale "Mick" Allen
Managing Partner
A Managing Partner operating at the intersection of sports finance, institutional partnerships, and venture strategy, Micale leads market expansion, enterprise revenue, and deal origination at Greenridge Group. He serves as Senior Vice President of Business Development for Blockchain Market (/mkt) and Director of Bowl Partnerships for the U.S. Army Bowl. At X10 Capital and Big League Advantage he sourced equity investments in future athlete earnings, and at the NFL Players Association he ran event logistics and player marketing. MS, SNHU; BS, Morgan State. Recognized by Front Office Sports, Forbes the Culture, and the National Football Foundation.